Coronavirus pandemic a major blow for Airbnb
At the foot of the Acropolis hill, in the touristic Koukaki district, the coronavirus lockdown has silenced the sound of Airbnb customers’ wheeled luggage.
The tourist industry in Athens, as in many other European capitals, has ground to a halt, with planes grounded and restaurants, museums and archaeological monuments all closed.
This has left a huge hole in the Greek economy which had been recovering from a decade of crisis.
Owners of small apartments in Koukaki, who had been renting them on the Airbnb platform in order to provide income during the financial crisis, are once again struggling.
“The reservations stopped abruptly,” laments Romina Tsitou, an Airbnb host since 2014.
“I hope I won’t have to put them for long–term rental, but I may have to if this situation drags on,” she adds. For the time being her two Airbnb apartments accommodate medical staff.
Stefania Dimitroula has already put her apartment up for long-term rental.
“Since the beginning of the summer of 2018, it was fully booked via Airbnb, almost exclusively by foreign tourists,” the 32-year-old woman said, but “100 percent of the reservations for April, May and June have been cancelled”.
Being unemployed, she had no other choice.
“I was counting on the earnings of this apartment, around 1,000 euros per month, to compensate for the loss of my job,” she explained, expressing pessimism about the summer season, which the Greek government is hoping to jumpstart on July 1.
Long-term rentals are becoming “a major trend”, according to Patrick Tkatschenko, a real estate agent in Athens.
The “hard hit” American home-sharing platform announced on Tuesday that it will slash a quarter of its work force -— some 1,900 people all around the world.
This year the San Francisco-based company’s revenue will be “less than the half” of the 2019 figure, and Chesky admits he doesn’t know when the tourists will return.
Still there are many who believe that holiday apartments, rather than hotels, have a future, as safe havens away from the crowds.
Enrique Alcantara, president of Apartur, the holiday apartment owners’ federation in Barcelona, foresees a 85 percent drop in sales revenue for 2020.
He predicts though that holiday apartments “are going to adapt more easily to the new times that lie ahead, to the new needs of the tourists, mainly as far as security is concerned”.
In Athens too, despite the staggering drop in holiday reservations, there remains a glimmer of hope.
“Tourists will benefit from private apartments in order to feel more secure in comparison with hotels where they will have to interact with more people,” Stratos Paradias, president of the Greek Federation of Property Owners and of the International Union of Property Owners, told AFP.
He also thinks apartments that manage to stay in the short-term rental market will bounce back “faster than elsewhere” because “Greece is considered one of the safe countries thanks to the way it has handled the COVID-19 pandemic”.